Discover The Fresh Connection

The Fresh Connection is an innovative web-based business simulation game that engages participants in operating a virtual company. The juice manufacturing company's performance has been declining. In teams of 4, participants must get the company back on track as quickly and efficiently as possible.

Each team member will represent a specific role: VP Purchasing, VP Operations, VP Supply Chain, and VP Sales. They need to align and bring their supply chain management into action to win! Participants will be confronted with diverse real-life, real-time dilemmas, and cross-functional understanding and collaboration are the key success components.

This business simulation game is the core of 10 learning solutions covering multiple supply chain management topics!

Learning objectives

The Fresh Connection is a versatile learning experience that can be adapted to meet the learning objectives required by higher education institutions and for in-company training. This business simulation game covers 10 learning solutions, each focusing on specific topics in supply chain management with specific learning objectives.

Some of the key learning objectives are:

  • Build internal or external teams.
  • Understand the importance and relevance of a company and supply chain strategy.
  • Translate strategy into action.
  • Learn to ‘speak the same language’ with other value chain partners, internally or externally.
  • Experience the power of a professional and well-structured Sales & Operations Planning process.
  • Supply Chain Risk Management
  • Appreciate cross-functional trade-offs in the value chain.
  • Learn how to manage risks in the supply chain in a coordinated way.
  • Learn how to manage and optimize the carbon footprint of the supply chain.
  • Experience the power of a well-designed set of KPI’s.

To learn more, go to The Fresh Connection: Supply Chain Business Game Simulation (